On the one hand, there are those who focus virtually all of their marketing budget on ads, including sponsored links.

On the other hand, some completely abhor this strategy, thinking that it is part of the old and ineffective methods of marketing and that it is time to focus only on organic tactics.

In the end, who is right? Of course, each one must decide how to run his own business and what are the principles to follow.

But the best way is to find the balance between organic and paid marketing tactics.

In that case, there are good reasons to invest in sponsored links! This strategy has several benefits. She is:

Easy to scale

You can start a campaign with few resources and increase your investment as you get a return for your company.

This is a good alternative for those who are just starting out and don’t want to take too many risks if things don’t go as expected.

If that was your fear, maybe it’s a good time to prepare and consider using sponsored links.

Simple to measure

Nowadays, there is no space to carry out any marketing action without being able to properly measure the results and make adjustments.

Knowing this, ad platforms have very powerful metrics analysis tools and provide reports with all the information you need.

Using this data, you will be able to re-evaluate the way you are working on campaigns and ensure that the investment is not lost.

Quick to Optimize

Encountered issues while reviewing your campaigns’ progress reports? No problem, the platforms offer quick and practical ways to change any element of a campaign.

That way, you’re not stuck with a bad initial decision, and you have real power over the money you’re spending.

This agility is also important when optimizing the campaign if it is doing well and you decide to expand its reach.

Made with targeting in mind

A problem associated with ads has a lot to do with the traditional idea we have in relation to Outbound Marketing.

It is common to see flyers being thrown to anyone who accepts or TV commercials selling to “anyone”.

With sponsored links this “shooting everywhere” technique is not used. On the contrary, they have evolved over the years, taking into account audience segmentation.

This means offering products and services only to those who have shown real interest in purchasing them. Thus, you are the one who chooses who will see your ad.