In the first phase of Inbound Webcer, we will do all the planning, which will make you sell more. The actions in this phase include:
- Study and creation of personas;
- Definition of buying journeys;
- Keyword research;
- Elaboration of guidelines for rich materials;
- Structuring media campaigns.
In the second phase of our Inbound Marketing Webcer strategy, the focus will be on turning your visitors into leads, through the following actions:
- Content production (articles, e-books, infographics and quiz);
- Creation of pages for conversion;
- Media buying.
In the third phase of the strategy, we will turn your leads into potential customers. To do this, we will do
- Campaign and ad optimization;
- Nurturing with email flows (from the top to the bottom of the funnel);
- Lead qualification (Lead Scoring);
- Email marketing campaigns.