Inbound Marketing

Home Inbound Marketing

Are your sales strategies limited to active customer prospecting?

Inbound Marketing is a set of techniques and strategies that involve the creation and sharing of relevant content that interests the targeted audience, impacting your customer according to what they search for on the Internet. With Inbound Marketing, your brand becomes relevant, based on consumer trust as the sales process advances, increasing your conversion.

Content Marketing

One of the pillars for developing a well-done Inbound Marketing is in Content Marketing, which works on the production and distribution of various types of quality materials - such as blog posts, social media posts, videos, etc. - to bring the right people to your company. In this way, these consumers communicate with your business, where we seek to understand their needs, help them and delight them, causing them to keep buying and referring your product or service to others.

Traffic Generation

Media Management

Lead Management

Email Marketing

Content Production

CLanding Page Creation

Intelligent MKT Automation

Focus on Results

It's no use talking about the importance of Inbound Marketing and Content Marketing strategies, if at the end of the day we don't help your business grow. Knowing the importance of this, one of our values is the Focus on Results, because we believe that if your business grows, we also grow. Our team's internal goals are connected to our client's growth objectives. And if our client grows, our professionals achieve their goals and grow as well, which means that results and client satisfaction are essential to us. To give you a clearer view of the processes, we have listed what happens in each phase of the Inbound Webcer:
  • Step 1
  • Step 2
  • Step 3

In the first phase of Inbound Webcer, we will do all the planning, which will make you sell more. The actions in this phase include:

  • Study and creation of personas;
  • Definition of buying journeys;
  • Keyword research;
  • Elaboration of guidelines for rich materials;
  • Structuring media campaigns.

In the second phase of our Inbound Marketing Webcer strategy, the focus will be on turning your visitors into leads, through the following actions:

  • Content production (articles, e-books, infographics and quiz);
  • Creation of pages for conversion;
  • Media buying.

In the third phase of the strategy, we will turn your leads into potential customers. To do this, we will do

  • Campaign and ad optimization;
  • Nurturing with email flows (from the top to the bottom of the funnel);
  • Lead qualification (Lead Scoring);
  • Email marketing campaigns.


+55 (62) 3088-1130

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+55 (62) 3088-1130

About Webcer

We increase your sales with Strategic Digital Marketing, with Inbound Marketing Management, Paid Traffic, SEO, Website Development, Video Production and Visual Identity.
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