Remarketing on Google Adwords
What is Remarketing?
If, in another example, you sell courses and a user visited your site searching for your courses, but did not convert and went to chat with friends on Instagram. Its website has already been closed and forgotten, but remarketing continues to work by following the user and displaying relevant advertising to him on Facebook, more precisely about that course he spent hours researching on your website.
To achieve more results, your company needs to use all mechanisms to reach your customers. We at Webcer Marketing Digital can create Remarketing campaigns on Google Adwords, intensifying your brand's exposure to your client. With this strategy, you will be able to enjoy more sales and conversions, reaching your internal goals and growing your company.
How does the Remarketing Campaign work?
Through Facebook itself and tools like Hitwise, our team will map your niche market, identifying who your target audience is to create the most optimized campaign possible.
Site Page Analysis
Through a study on the client’s website, we identify subjects that your target audience likes. Based on this, we set up a content and ads action plan, so that users mapped in the previous step can be interested in ads.
What we do
- Creation of the persona and target audience;
- Creation, configuration and monitoring of campaigns;
- Production of creatives for remarketing campaigns;
- Results reports.